10:10:10 and 350.org: Marketing, Manipulation, and the Status Quo

Written by Cory Morningstar and Gregory Vickrey
Published on United Progressives
October 8th, 2010

As we stand on the edge of apocalypse, we must wake up and acknowledge what the big greens are not saying is far more important than what they are saying. Excerpts from a controversial new book to be released 2010-2011. Article one in a series, we discuss the connection between environmental campaigns and their corporate sponsors.

“The good intentions of participants of 350.org aside, requesting world leaders to reduce carbon emissions is unfortunately not going to work. Bill McKibben asserts that world leaders will listen “if we’re loud enough,” but that’s simply untrue. If we stick with symbolic action, the destruction will become progressively worse, and we will continuously lose ground and be reduced to begging for mercy that will never be granted. Those in power (and their political representatives) will only stop destroying the planet if they are forced to do so. The immediate threat of social disorder and economic disruption will make them listen. An immediate and serious threat to their wealth and well-being will make them listen.” - Stephanie McMillan, Code Green

Understanding 10:10:10
All big greens and little greens alike are promoting the latest climate change campaign, 10:10:10, on the front page of every website and in every email. Two of the main promoters of 350.org’s 10:10:10 ‘Global Work Party’ are none other than corporate darling TckTckTck and, of course, Greenpeace International. Making the intimate link between the two, Kumi Naidoo is the Executive Director of the organization and chairs the Global Campaign for Climate Action, the group behind TckTckTck.

Read more HERE.