Tuesday, April 13, 2010

Oil sands PR blitz anything but balanced

Simon Dyer

It's official: the unabashed oil sands PR blitz is in full swing. It's image, not impacts that industry is addressing, and that's a problem.

CAPP, along with nine other industry associations has launched "Alberta is Energy ," a campaign complete with town hall meetings, a website and a media plan to sell oil and gas. Two recently uploaded YouTube videos highlight key messaging about the oil sands industry - that it's a clean, green, money-making machine.

But wait: don't drink the Kool-Aid yet because the video's "balanced perspective " is not-so-balanced. Some of the most important issues to stakeholders are downplayed, misrepresented or ignored altogether. Let's set the record straight.

Read the full article here.

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